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Review Vacancy

Date Posted 09/30/16

Applications Due10/28/16

Vacancy ID33411

NY HELPNo

AgencyEmpire State Development, NYS

TitleSVP, Chief Marketing Officer

Occupational CategoryOther Professional Careers

Salary GradeNS

Bargaining UnitNone listed

Salary RangeFrom $130000 to $130000 Annually

Employment Type Full-Time

Appointment Type Permanent

Jurisdictional Class Exempt Class

Travel Percentage 0%

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5:30 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? No

County New York

Street Address 633 Third Avenue

City New York

StateNY

Zip Code10017

Minimum Qualifications EDUCATION & REQUIREMENTS:
Education Level required: BA required, Advanced Marketing degree preferred
Relevant experience required: Brand Marketing, B to B marketing experience at a company, advertising agency or branding company
Knowledge required: Marketing Strategy, Branding, Advertising production, Social media, Media planning

Duties Description BASIC FUNCTION:
Oversee all marketing initiatives that help drive economic development for NY State, including tourism marketing and business attraction/retention marketing.

WORK PERFORMED:
•Develop long-range marketing plan that aligns with economic goals for NY State (including appropriate balance of focus between upstate and downstate).
•Manage the evaluation of marketing performance and track metrics to assess impact of marketing on economy.
•Collaborate with internal and external groups to identify marketing opportunities and issues.
•Help identify policy initiatives that will drive economic development, particularly tourism and B-to-B related opportunities.
•Work with various outside marketing agencies to develop and execute initiatives including TV adverting, digital and social media, experiential marketing and PR.
•Allocate budget and other resources (e.g., earned media) to support strategy.
•Manage business attraction marketing staff and content development team (~10 FTE).
•Develop appropriate promotional programs, incentives and partnerships to attract tourists and employers to NY State.
•Oversee development and production of appropriate marketing material (e.g., advertisements, publications, brochures, pitch presentations).
•Work with appropriate state agencies to implement tourism and or business attraction programs (e.g., DEC, Parks, DOT, Ag and Markets, etc.).
•Conduct and synthesize research to support strategy and demonstrate impact.

Additional Comments salary up to specified amount

Some positions may require additional credentials or a background check to verify your identity.

Name Leah Schanke

Telephone N/A

Fax N/A

Email Address Resumes@esd.ny.gov

Address

Street 633 Third Avenue

City New York

State NY

Zip Code 10017

 

Notes on Applyingplease reference job title in subject line

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