Position Information

NY HELPNo

AgencyLabor, Department of

TitlePublic Info Spec 3 Digital Content

Occupational CategoryOther Professional Careers

Salary Grade25

Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)

Salary RangeFrom $96336 to $121413 Annually

Employment Type Full-Time

Appointment Type Contingent Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 10%

Schedule

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? Yes

Location

County Albany

Street Address 1220 Washington Avenue

City Albany

StateNY

Zip Code12226

Job Specifics

Duties Description Standard Duties: Under the direction of the Director of Public Information in the Communications Office, the incumbent’s duties will include but not be limited to the following:

-Oversee the daily operations of the social media and media relations teams
-Receive, review, and prioritize incoming work requests from various stakeholders.
-Assign tasks to team members based on expertise, workload, and project deadlines.
-Conduct initial reviews and edits of all content produced by the social media and media relations teams, ensuring accuracy, clarity, and adherence to brand guidelines.
-Monitor project timelines and ensure all content is delivered accurately and on schedule.
-Manage and coordinate responses to all media inquiries.
-Proactively identify opportunities for media coverage and develop strategic outreach plans.
-Contribute to the development and implementation of comprehensive social media and media relations strategies.
-Ensure all content aligns with organizational goals and messaging.
-Conduct regular one-on-one meetings with direct reports to discuss performance, provide feedback, and support professional development goals.
-Foster a collaborative and productive team environment.
-Identify training needs and recommend professional development opportunities for team members.
-Track and analyze the performance of social media and media relations efforts, providing regular reports on key metrics and insights.
-Engage with agency stakeholders to provide exceptional customer service.

Minimum Qualifications Join a powerhouse of creativity and drive within the New York State Department of Labor's Communications team, where we bring the Department's story to life. We're looking for an exceptional Public Information Manager to inspire and direct our talented teams responsible for some of our most impactful and visible work. This role is for a strategic leader who can foster collaboration, ensure flawless execution, and elevate our public profile through innovative social media strategies and expert media engagement.

MINIMUM QUALIFICATIONS:

Eight years of experience in public relations, social media, and digital communications.

An associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, respectively.

Additional Comments Position specific job duties may include occasional altered work schedule or job assignments which require availability and willingness to work occasional evenings and/or out-stationed assignments.

Candidates with no previous state service will begin at the starting rate of the salary range listed above.

If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov.

Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States.

Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.

We offer a comprehensive benefits package, including:
•13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
•Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
•Choice of several affordable and competitive health insurance plans
•Dental and vision insurance plans at no additional cost
•Membership in the NYS Employee’s Retirement System
•NYS Deferred Compensation Investment Plan
•Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
•Eligibility to apply for tuition reimbursement for qualifying employees and courses
•Paid Parental Leave

Our mission is to provide outstanding services to our customers - the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York’s businesses. We empower and protect New York’s workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us

DOL is committed to fostering employee engagement and work-life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work-week, and not to exceed 4 days per two-week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce.

Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.

Some positions may require additional credentials or a background check to verify your identity.

How to Apply

Name Michelle Lavigne

Telephone (518) 457-1020

Fax EFax: 5184742871@fax.ny.gov

Email Address YourDOLJourneyIsHere@labor.ny.gov

Address

Street State Office Campus, Building 12

1220 Washington Ave

City Albany

State NY

Zip Code 12226

 

Notes on ApplyingQualified candidates should copy the below web address into your browser to complete the online application for the Department of Labor.
https://on.ny.gov/apply2dol

Vacancy: 215045
Title: Public Info Spec 3 Digital Content
Location: Albany

Please submit a resume and cover letter demonstrating how you meet the minimum qualifications, including specific experience with dates. It is essential to clearly describe qualifying education and experience when applying; vague or incomplete information may lead to disqualification.

Unofficial transcripts and/or other documents will be required for certain positions as indicated in the minimum qualifications.

All documents must be received by: May 13th, 2026

Upload all documents as unlocked and accessible files.

If experiencing difficulties with the above link, please contact: YourDOLJourneyisHere@labor.ny.gov

Candidates from diverse backgrounds are encouraged to apply. Department of Labor is an Equal Opportunity/Affirmative Action Employer committed to ensuring equal opportunity for persons with disabilities and workplace diversity.

New York State (NYS) is an equal opportunity/affirmative action employer. NYS Law prohibits discrimination because of age, race, creed, color, national origin, sexual orientation, military status, sex, disability, predisposing genetic characteristics, marital status, domestic violence victim status, carrier status, gender identity or prior conviction records, or prior arrests, youthful offender adjudications or sealed records unless based on a bona fide occupational qualification or other exception.

If you are a person with a disability and wish to request that a reasonable accommodation be provided for you to participate in a job interview, please contact: Department of Labor, Attn: Director, Office of Diversity, Equity, Inclusion, and Access (ODEIA), Building 12, Albany, NY 12226 (Phone (518) 457-1984 and/or fax (518) 485-2575.)