Position Information

NY HELPNo

AgencyLabor, Department of

TitlePublic Information Manager (Digital Content)- Albany

Occupational CategoryAdministrative or General Management

Salary Grade29

Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)

Salary RangeFrom $118425 to $145039 Annually

Employment Type Full-Time

Appointment Type Contingent Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 10%

Schedule

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? Yes

Location

County Albany

Street Address 1220 Washington Avenue

Building 12

City Albany

StateNY

Zip Code12226

Job Specifics

Duties Description The Office of Communications at the Department of Labor (DOL) is responsible for all internal and external agency communications. The Office works in coordination across the agency to amplify the work the Department does on behalf of all agency customers.

The DOL Communications team is looking for an extremely detail oriented, highly creative team leader who thrives in a fast paced, collaborative environment. The ideal candidate thinks strategically about how to highlight the work of the DOL to the public and relevant stakeholders.

Standard Duties:
The Director of Public Information supervises our media relations, social media, video, and graphic design teams, and is responsible for the following:

• Identify opportunities to showcase the work of the Department to broad public audiences.

• Work with team managers to meet critical internal and external deadlines.

• Ensure timely and appropriate responses to media inquiries with an emphasis on transparency.

• Advise on strategies to make social media channels relevant and fresh to attract new audiences.

• Perform data analysis on social media metrics with the goal of increasing reach.

• Review all work from respective teams.

• Monitor all content creation for brand and messaging consistency.

• Oversee video and design content creation, ensuring accuracy and adherence to branding guidelines across a range of multimedia deliverables.

• Work in coordination with marketing staff on various projects to amplify initiatives internally and externally.

• Coach staff on performance improvement and support professional development.

Minimum Qualifications As this position requires travel, the appointee must have a valid license to operate a motor vehicle in New York State and have a motor vehicle or otherwise demonstrate their capacity to meet the transportation needs of the position.

Non-Competitive Minimum Qualifications:
Ten years of experience* in public relations, social media, and digital communications, two years of which must have included program management or supervision of professional staff.

*Associate's, Bachelor's, or Master's degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree substitutes for two, four, or five years of experience.

Preferred Qualifications:
• Ability to initiate and maintain relationships across a diverse set of stakeholders.

• Two or more years at the managerial level

• Demonstrated success in building and maintaining coalitions and relationships with both external and internal stakeholders.

• Effective written and oral communication and high degree of responsiveness.

• In-depth experience managing social media channels with an emphasis on metric-based decisions that directly led to growth.

• Ability to make strategic decisions and commit to a course of action.

• Experience working with an active principal relaying agency messaging to a variety of stakeholders including the media and members of government.

Additional Comments Position specific job duties may include occasional altered work schedule or job assignments which require availability and willingness to work occasional evenings and/or out-stationed assignments.

Candidates with no previous state service will begin at the starting rate of the salary range listed above.

If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov.

Telecommuting is available and can be discussed during the interview.

NYS Department of Labor does not participate in E-Verify and does not sponsor visa applications.

Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States.

Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.

We offer a comprehensive benefits package, including:
•13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
•Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
•Choice of several affordable and competitive health insurance plans
•Dental and vision insurance plans at no additional cost
•Membership in the NYS Employee’s Retirement System
•NYS Deferred Compensation Investment Plan
•Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
•Eligibility to apply for tuition reimbursement for qualifying employees and courses
•Paid Parental Leave

Our mission is to provide outstanding services to our customers - the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York’s businesses. We empower and protect New York’s workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us

DOL is committed to fostering employee engagement and work-life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work-week, and not to exceed 4 days per two-week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce.

Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.

Some positions may require additional credentials or a background check to verify your identity.

How to Apply

Name Michelle Lavigne

Telephone (518) 457-1020

Fax EFax: 5184742871@fax.ny.gov

Email Address YourDOLJourneyIsHere@labor.ny.gov

Address

Street State Office Campus

1220 Washington Ave, Building 12

City Albany

State NY

Zip Code 12226

 

Notes on ApplyingQualified candidates should copy the below web address into your browser to complete the online application for the Department of Labor.

https://on.ny.gov/apply2dol

Vacancy:
Title:
Location:

Please submit a resume and cover letter demonstrating how you meet the minimum
qualifications. To award the proper credit for work experience, resumes must include month and year for start and end dates. If any experience is less than full time you must indicate the average number of hours worked per week. It is essential to clearly describe qualifying education and experience when applying; vague or incomplete information may lead to disqualification.

Unofficial transcripts and/or other documents will be required for certain positions as indicated in the minimum qualifications.

All documents must be received by: July 17, 2026

Upload all documents as unlocked and accessible files.

If experiencing difficulties with the above link, please contact:
YourDOLJourneyisHere@labor.ny.gov

Candidates from diverse backgrounds are encouraged to apply. Department of Labor is an Equal Opportunity/Affirmative Action Employer committed to ensuring equal opportunity for persons with disabilities and workplace diversity.

New York State (NYS) is an equal opportunity/affirmative action employer. NYS Law prohibits discrimination because of age, race, creed, color, national origin, sexual orientation, military status, sex, disability, predisposing genetic characteristics, marital status, domestic violence victim status, carrier status, gender identity or prior conviction records, or prior arrests, youthful offender adjudications or sealed records unless based on a bona fide occupational qualification or other exception.

If you are a person with a disability and wish to request that a reasonable accommodation be provided for you to participate in a job interview, please contact: Department of Labor, Attn: Director, Office of Diversity, Equity, Inclusion, and Access (ODEIA), Building 12, Albany, NY 12226 (Phone (518) 457-1984 and/or fax (518) 485-2575.)