Review Vacancy
Date Posted: 04/29/16
Applications Due: 05/13/16
Vacancy ID: 29659
Position Information
NY HELPNo
AgencyEmpire State Development, NYS
TitleManager, Digital & Social Media Marketing
Occupational CategoryOther Professional Careers
Salary GradeNS
Bargaining UnitNone listed
Salary RangeFrom $60000 to $70000 Annually
Employment Type Full-Time
Appointment Type Permanent
Jurisdictional Class Exempt Class
Travel Percentage 0%
Schedule
Workweek Mon-Fri
Hours Per Week 37.5
Workday
From 9 AM
To 5:30 PM
Flextime allowed? No
Mandatory overtime? No
Compressed workweek allowed? No
Telecommuting allowed? No
Location
County New York
Street Address 633 Third Avenue
City New York
StateNY
Zip Code10017
Job Specifics
Minimum Qualifications EDUCATION & REQUIREMENTS:
Education Level required: Bachelor’s Degree in Marketing, Journalism, Communications, English or other relevant studies required.
Relevant experience required: 3+ years experience in social media, digital marketing or digital editorial roles working for a major brand or digital agency ; Strong project management skills with experience supervising and editing work of vendors and junior staff; Ability to excel in a fast-paced environment with simultaneous responsibility for multiple projects; Passionate about and keeps up with latest social media trends. Please include links to your personal social presence in your cover letter, as well as links to any brand accounts you manage(d) along with dates; Advanced proficiency in best practices and style conventions on social media platforms including, but not limited to, Facebook, Twitter, YouTube, Instagram and Pinterest; Strong copywriting and editing skills. An exceptional command of grammar and spelling is a must; Strong leadership skills and the ability to work independently.
Relevant experience preferred: Experience working with travel/lifestyle brands. B2B marketing experience and/or content development for a business audience. Awareness of pop culture and technology trends.
Duties Description BASIC FUNCTION:
Manage social media initiatives and development of digital content for Empire State Development's “I Love NY” tourism and business development marketing programs, driving audience growth and engagement across platforms.
WORK PERFORMED:
•Maintain digital promotion calendars for social, web and mobile platforms in support of tourism and business marketing division priorities and digital initiatives.
•Manage the day-to-day work of agencies responsible for owned and earned social media content, community management and campaign production; provide guidance, review and edit work, secure approvals, and ensure receipt of all contract deliverables.
•Manage social influencer engagement efforts. Identify potential partners and work with them and/or our agencies to develop editorial and video content.
•Manage “I Love NY” social media assets on Facebook, Twitter, YouTube, Instagram, Pinterest, etc, optimize pages for best practices, and maintain account security standards.
•Work closely with Digital Communications Manager to ensure best practices are applied to institutional Empire State Development accounts and web presence, ensuring cohesiveness with overall digital/social strategy.
•Manage digital video content production for YouTube, Vine, etc., working in partnership with the ESD video team and vendors.
•Support the execution of paid media programs in the digital space, working in a project management capacity with agency partners, review and approve copy and creative for paid posts.
•Liaise with colleagues and agencies responsible for PR, events, paid media campaigns, and other marketing initiatives to integrate social media into the division’s activities and leverage digital content to support efforts across the organization.
•Use internal reports and analytics and external industry monitoring to identify opportunities for improvement and innovation in content development and distribution.
Some positions may require additional credentials or a background check to verify your identity.
Contact Information
Name Maria Gately
Telephone N/A
Fax N/A
Email Address Resumes@esd.ny.gov
Address
Street 633 Third Avenue
City New York
State NY
Zip Code 10017
Notes on Applyingplease announce job title in subject line
FAQs • Workers with Disabilities (55b/c) • Civil Service Exams
State Agencies: Department of Civil Service • Office of the State Comptroller
OER Link: Employee Unions and Bargaining Units
Exam announcements • General Information about NYS Government
© 2024 NYS Department of Civil Service
StateJobsNY ℠ 2024 NYS Department of Civil Service
Accuracy • Privacy • Accessibility • Contact