NY HELPNo

AgencyGeneral Services, Office of

TitlePublic Information Specialist 1 (Digital Content) - VID 177983

Occupational CategoryOther Professional Careers

Salary Grade18

Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)

Salary RangeFrom $65001 to $82656 Annually

Employment Type Full-Time

Appointment Type Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 0%

Workweek Variable

Hours Per Week 37.5

Workday

From 12 AM

To 12 AM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? Yes

County New York

Street Address 633 3rd Avenue

City New York

StateNY

Zip Code10017

Duties Description • Post content such as press releases, videos, photos, translations, schedules, and events; and perform web edits through the Drupal Content Management System.
• Respond to high-priority website content requests that require quick turnarounds.
• Consult with program staff for all online communications needs, including new or revised web content, social media, and online documents and forms.
• Draft and structure website content in a clear and presentable way, enabling visitors to find what they need.
• Monitor current events and news at the state and federal levels.
• Assist with facilitated user experience design activities, such as user research and user testing.
• Monitor Google Analytics; build analytics reports that provide valuable insights on website visitors and help shape and improve website content strategy.
• Develop email and social media campaign content; manage and schedule social media posts through agency channels.
• With those agency teams, identify and coordinate appropriate media needs for digital initiatives, including graphics, photography, and video.
• Leverage social media analytics, such as Facebook Insights or Hootsuite, to measure the effectiveness of social content and boost engagement.


Operational Needs:
• This position may require routine evening and weekend work.

Minimum Qualifications Six years of experience in public relations, social media, and digital communications.

*Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute as follows:
• Associate degree: 2 years of required experience
• Bachelor’s degree: 4 years of required experience
• Master’s degree: 5 years of required experience

Preferred Qualifications:
• Proven ability to write for varied audiences using plain language standards.
• Experience in Website content authoring and editing using a content management system.
• Knowledge of User Experience (UX) design principles and methods.
• Proficiency in Google website analytics.
• Experience in Adobe Creative Cloud applications, including InDesign, Photoshop, and Acrobat Pro.
• Experience in using social media applications for government communications, including Facebook, X, Instagram, YouTube, LinkedIn, and social media management platforms such as Hootsuite.

Additional Comments The Office of General Services (OGS) is an equal opportunity employer, and we recognize that diversity in our workforce is critical to fulfilling our mission. We encourage applicants from all communities to apply.

For a full version of OGS’s EEO/AA statement and benefits joining Team #OneOGS, please visit http://www.ogs.ny.gov/employment.

NOTE ON TELECOMMUTING: Employees are required to apply and obtain approval through management to telecommute according to the agency’s Telecommuting Program Guidelines.

Downstate: Location Pay of $3,400

Some positions may require additional credentials or a background check to verify your identity.

Name Human Resources/SP

Telephone 518-473-5282

Fax 518-486-1631

Email Address HRresumes@ogs.ny.gov

Address

Street NYS Office of General Services, HRM

31st Floor Corning Tower, Empire State Plaza

City Albany

State NY

Zip Code 12242

Notes on ApplyingPlease submit a resume and cover letter detailing how you meet the minimum qualifications. Indicate the Position Title & Vacancy ID number of each position you are applying to.