NY HELPNo

AgencyEmpire State Development, NYS

TitleSocial Media & Digital Coordinator, Public Affairs

Occupational CategoryOther Professional Careers

Salary GradeNS

Bargaining UnitNone listed

Salary RangeFrom $60000 to $65000 Annually

Employment Type Full-Time

Appointment Type Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 0%

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5:30 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? No

County New York

Street Address 655 Third Avenue

City New York

StateNY

Zip Code10017

Minimum Qualifications Education Level Required: bachelor’s degree in communications, Public Relations, Marketing or related field. Associate’s degree with 7 years, direct relevant experience may substitute.

Relevant Experience required: A minimum of two plus (2) years of experience in social media, content creation or digital marketing required. Government or non-profit experience ideal.

Knowledge Required: Familiarity with website content management systems (e.g. Drupal, WordPress, Wix). Proficiency in major platforms (Facebook, X, LinkedIn, YouTube). Knowledge of best practices, analytics, and reporting. Experience with management tools (e.g. Loomly, Sprout Social). Strong copywriting and editing abilities. Exceptional English grammar and spelling. Experience with graphic design and video editing tools (e.g. Canva). Excellent judgement on tone and brand appropriateness. Strong organizational skills and attention to detail.

ALTERNATE MINIMUM REQUIREMENTS FOR INTERNAL CANDIDATES: A minimum of 5 years of satisfactory service in another (relevant) position with Empire State Development. Up to 2 years of accredited post-secondary education, or service in the U.S. military may be substituted for service at ESD.

Duties Description *Applicants MUST submit a cover letter with resume to be considered.
This position will require in-office presence.
Minorities, women, and individuals with disabilities are encouraged to apply. Please contact
Human Resources if you require an accommodation.
Hybrid work schedules may be possible based on specific job duties and consistent with ESD policy.*

BASIC FUNCTION:
Empire State Development (ESD), New York State’s chief economic development agency, is seeking a dynamic and creative Social Media & Digital Coordinator to join our Public Affairs Department in the New York City office. The ideal candidate will be responsible for developing, managing, and executing a comprehensive social media strategy that aligns with ESD’s mission to promote economic growth and development across New York State.

WORK PERFORMED:
• Develop and execute a comprehensive social media strategy aligned with ESD’s strategic messaging across LinkedIn, Facebook, and X.
• Manage and curate ESD’s social media presence.
• Maintain a dynamic content calendar with monthly themes.
• Create diverse, engaging content including industry observances, economic indicators, project milestones, leadership spotlights, and regional initiatives.
• Produce interactive posts, press release highlights, news updates, long-form LinkedIn articles and short-form videos that highlight key achievements and milestones.
• Coordinate social media posts and requests with regional offices and internal divisions.
• Organize and maintain a media asset archive.
• Monitor and share relevant news stories.
• Implement alt text for accessibility.
• Collaborate with the Analytics Manager on performance tracking and reporting.
• Stay current with social media trends, best practices, and relevant holidays.
• Assist in executing day-to-day updates and content maintenance for ESD’s website, Esd.NY.Gov
• Support other digital related assignments or projects as needed.

Additional Comments Salary range as specified.
Comprehensive Benefits Package.

Some positions may require additional credentials or a background check to verify your identity.

Name Jane Martinez

Telephone N/A

Fax N/A

Email Address resumes@esd.ny.gov

Address

Street 655 Third Avenue

City New York

State NY

Zip Code 10017

Notes on ApplyingExternal Candidates: Please attach cover letter and resume. To apply copy & paste URL in browser: https://bit.ly/3APr8cp

Internal Candidates: Please apply through ADP using the Myself/Talent menu and submit your cover
letter and resume for consideration

WE ARE AN EQUAL OPPORTUNITY EMPLOYER COMMITTED TO DIVERSITY