Review Vacancy
AgencyParks, Recreation & Historic Preservation, Office of
TitlePublic Information Specialist 2 (Digital Content)
Occupational CategoryOther Professional Careers
Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)
Salary RangeFrom $86681 to $109650 Annually
Appointment Type Contingent Permanent
Duties Description The Public Information Specialist 2 (Digital Content), SG-23, will report to the Public Information Specialist 3 (Digital Content), SG-25, of the Business Innovation Bureau and work in the Albany Main Office. The Public Information Specialist 2 (Digital Content) will perform managerial duties aligning innovative tools and solutions with the agency’s vision, goals, and objectives. The incumbent will assist in the overall management of core public-facing digital products and tools (including, but not limited to, the agency website and content management system, the NY State Parks Explorer mobile app, the email subscription cloud, and other integrations), planning future development, streamlining processes, supporting governance, improving the customer experience, and anticipating future needs. The ideal candidate should have a strategic and creative mindset grounded in best practices for digital products with an emphasis on successful user outcomes.
The duties of this position will include but are not limited to the following:
• Strategizes and delivers effective digital products or enhancement projects that increase customer satisfaction while supporting the agency’s priorities and strategic goals.
• Acts as a lead contributor in all the phases of projects-- strategy, design, development, testing/QA, deployment, ongoing maintenance, growth and evolution.
• Evaluates public-facing products against Digital First Standards, making recommendations for iteration and improvement.
• Supports website content management system (CMS), from permission administration, to content auditing, managing workflows, reinforcing governance to content editing and creation.
• Works closely with program managers, and operational teams to integrate customer experience (CX) considerations into project planning and execution.
• Leads training workshops and collaborative sessions to build buy-in and drive adoption of best practices.
• Simplifies complex government information or services into intuitive, user-centered experiences or products.
• Provides solutions to stakeholders by leveraging existing products and tools or by scoping future products, development work or enhancements.
• Leverages analytic data and feedback loops (e.g. survey, performance data, usability testing) and synthesizes findings into actionable
• Monitors product performance, identifies gaps and potential impacts to the agency and its operations and provides paths to mitigate them.
• Cultivates a strong working rapport with state and vendor partners, project managers, product owners, business analysts, designers, developers and subject matter experts.
• Supervises and delegates tasks to subordinate staff within the Business Innovation Bureau as needed.
Minimum Qualifications Non-competitive: seven years of experience in public relations, social media, and digital communications. Associate’s, bachelor’s, or master’s degree* in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years.
Promotion: one year of experience as a Public Information Specialist 1 (Digital Content).
*Your degree must have been awarded by a college or university accredited by a regional, national, or specialized agency recognized as an accrediting agency by the U.S. Department of Education/U.S. Secretary of Education (https://ope.ed.gov/dapip/#/home). If your degree was awarded by an educational institution outside the United States or its territories, you must provide independent verification of equivalency. This information can be found at http://www.cs.ny.gov/jobseeker/degrees.cfm. Candidates are responsible for the evaluation fee.
Additional Comments Operating Needs:
• Must possess and maintain a valid driver’s license that allows the candidate to legally operate a vehicle in New York State as a term and condition of employment.
Preferred Experience:
The ideal candidate will have:
• An understanding of digital technologies, web/UX design.
• Experience with website management and content management systems.
• Excellent communication skills, translating complex technical issues into clear, actionable language for non-technical stakeholders.
• Strong facilitation, writing and organization skills, with experience leading complex, cross-functional projects.
• Experienced with tools like Atlassian Confluence and JIRA, Drupal, Google Analytics, GovDelivery.
If you have previous or current employment at a NYS agency, to be considered for this position, a review of your state history may be needed. Please provide the last four digits of your social security number in your email response or on your resume. If you are not comfortable providing this information in your response, a representative from our office may contact you.
Benefits:
Generous benefits package, worth approximately 65% of salary, including:
Paid Time Off:
• 44 days - 13 Vacation days, 13 Sick days, and 5 Personal Leave days, 13 Holidays.
• PEF: Three (3) days of professional leave annually to participate in professional development.
Health Care Benefits:
• Eligible employees and dependents can pick from a variety of affordable health insurance programs.
• Family dental and vision benefits at no additional cost.
Additional Benefits:
• New York State Employees’ Retirement System (ERS) Membership
• NYS Deferred Compensation
• Access to NY 529 and NY ABLE College Savings Programs, as well as U.S. Savings Bonds
• Public Service Loan Forgiveness (PSLF)
• Paid Parental Leave
To learn more about our benefits, visit: https://parks.ny.gov/employment/benefits.aspx.
Some positions may require additional credentials or a background check to verify your identity.
Email Address employment@parks.ny.gov
Address
Notes on ApplyingAll candidates must submit a written resume and cover letter which clearly demonstrates how they meet the minimum qualifications for the position. These documents must be received by 01/07/2026 and submitted via email to employment@parks.ny.gov. You must include “Vacancy ID 205853 – Public Information Specialist 2 (Digital Content) – Albany” in the subject line of your email. Failure to do so may result in not being considered for the position.
It is the responsibility of each applicant to accurately describe their experience and demonstrate that they meet the minimum qualifications.
Candidates from diverse backgrounds are encouraged to apply. The NYS Office of Parks, Recreation and Historic Preservation is an Equal Opportunity/Affirmative Action Employer committed to ensuring equal opportunity for persons with disabilities and workplace diversity.
New York State (NYS) is an equal opportunity/affirmative action employer. NYS Law prohibits discrimination because of age, race, creed, color, national origin, sexual orientation, military status, sex, disability, predisposing genetic characteristics, marital status, domestic violence victim status, carrier status, gender identity or prior conviction records, or prior arrests, youthful offender adjudications or sealed records unless based on a bona fide occupational qualification or other exception.