NY HELPNo

AgencyGeneral Services, Office of

TitlePublic Information Specialist 1 (Digital Content) - VID 208474

Occupational CategoryNo Preference

Salary Grade18

Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)

Salary RangeFrom $66951 to $85138 Annually

Employment Type Full-Time

Appointment Type Contingent Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 5%

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? Yes

County Albany

Street Address Empire State Plaza

City Albany

StateNY

Zip Code12242

Duties Description The Public Information Specialist 1 (Digital Content) will join the Office of General Services’ Convention and Cultural Events, and Curatorial Services programs to assist managing online communications and improve the agency’s ability to target and expand customer outreach, engagement, and participation.


The Public Information Specialist must thrive in a fast-paced working environment, take initiative, lead ideas to results, be able to shift between multiple tasks and priorities. Primary responsibilities will include website management, social media management, digital marketing media and asset management. Specifically, the Specialist will:

• Develop and execute digital communications and marketing strategies designed to:
o Increase event and tour attendance.
o Enhance visitor experience at the Empire State Plaza and other event venues.
o Increase awareness of the cultural, architectural and historic impact of the New York State Capitol, Empire State Plaza, and the Plaza Art Collection and Memorials.
• Design email and social media campaigns, and schedule social media posts on agency channels.
• Schedule paid advertising with statewide media outlets and assist with managing CCE campaigns.
• Attend all events to post information and monitor and response to visitor inquiries on social media channels.
• Write event web content and build web pages in Drupal content management system.
• Monitor online information for accuracy and timeliness.
• Leverage website and social media analytics to assess and enhance customer engagement and event attendance.
• Generate web and social media key performance indicators that demonstrate the effectiveness or deficiencies in marketing expenditures.
• Identify and coordinate appropriate media needs for program initiatives, including graphics, ads, photography, and video.
• Reach out to promoters, booking agents, and artist management to secure properly formatted marketing materials, including photos, artist bios, or videos.
• Ensure assets are used in accordance with the artist’s contractual requirements.
• Ensure all event sponsor’s digital media and advertising obligations are met according to sponsorship contractual agreements.

Operational Needs:
• Travel may be required (approximately 5%), including during evening and weekends, depending on mission and assignment.
• This position has a schedule of Monday – Friday, 9am – 5pm plus Events.
• Possession and maintenance of a valid Driver’s License issued by the NYS Department of Motor Vehicle is required or otherwise demonstrate the capacity to meet the transportation needs of the job.

Minimum Qualifications Six years of experience in public relations, social media, and digital communications.

*Substitutions: A degree in Communications, English, Public Relations, social media, Digital Communications, or a similar degree may substitute for experience as follows:
• Associates degree: Two years of required experience.
• Bachelor’s degree: Four years of required experience.
• Master’s degree: Five years of required experience.

Preferred Qualifications:

• Experience with using digital platforms to publicize and market events, such as concerts and festivals, and other cultural initiatives.
• Expertise in using social media applications for promoting and covering public events, including Meta Business Suite (Facebook, Instagram, Threads, Meta Ads), LinkedIn, and YouTube.
• Proven ability to write for varied audiences using plain language standards.
• Ability to use Adobe Creative Cloud applications including InDesign, Photoshop, Illustrator, and Acrobat.
• Experience using Google Analytics and Meta Insights to track customer reach and engagement.
• Website editing experience using a content management system such as Drupal.
• Though not required, bilingual candidates who meet the minimum qualifications are also encouraged to apply.
As a Digital Specialist, you are first and foremost:

• A content strategist with a continuous improvement mindset dedicated to optimizing online information for the end user.
• A storyteller who can ignite interest and connect with audiences across digital media.
• A technophile ready to explore new ways of doing things.
• A problem solver who excels in making the complicated simple through information architecture and plain language.

Why should you come work for #TeamOGS?

• Generous paid time off – sick, vacation, holidays, and personal.
• Health benefits, including vision and dental plans.
• Membership in the New York State Retirement System.
• The security and stability of a career in New York State.

Additional Comments The Office of General Services (OGS) is an equal opportunity employer, and we recognize that diversity in our workforce is critical to fulfilling our mission. We encourage applicants from all communities to apply.

For a full version of OGS’s EEO/AA statement and benefits joining Team #OneOGS, please visit http://www.ogs.ny.gov/employment.

NOTE ON TELECOMMUTING: Employees are required to apply and obtain approval through management to telecommute according to the agency’s Telecommuting Program Guidelines.

Some positions may require additional credentials or a background check to verify your identity.

Name Human Resources/ZP

Telephone 518-473-5282

Fax 518-486-1631

Email Address HRresumes@ogs.ny.gov

Address

Street NYS Office of General Services, HRM

31st Floor Corning Tower, Empire State Plaza

City Albany

State NY

Zip Code 12242

Notes on ApplyingPlease submit a resume and cover letter to HRresumes@ogs.ny.gov detailing how you meet the minimum qualifications along with the month/year and, if less than full time, the average hours worked per week for each position listed. Indicate the Position Title & Vacancy ID number of each position you are applying to. In addition to your Resume and Cover Letter, please submit the below:
*A summary of social media channels that you use professionally with samples of posts, campaigns, and metrics/insights reports.
*A summary of websites you have managed and examples of pages or sets of pages you have structured and written.