NY HELPNo

AgencyLabor, Department of

TitlePublic Information Specialist 2 (Digital Content) - Albany

Occupational CategoryNo Preference

Salary Grade23

Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)

Salary RangeFrom $86681 to $109650 Annually

Employment Type Full-Time

Appointment Type Contingent Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 10%

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? No

County Albany

Street Address 1220 Washington Avenue

State Office Campus, Building 12

City Albany

StateNY

Zip Code12226

Duties Description The New York State Department of Labor’s Office of Communications is seeking a Public Information Specialist 2 (Digital Content) to join its Marketing team. This role requires a candidate with strong project management and coordination skills, including the ability to simultaneously manage multiple projects from initiation to completion. The ideal candidate will possess exceptional writing and proof-reading abilities, coupled with proven experience in managing news media relations and digital content.

We are an extremely creative and collaborative team dedicated to helping New York’s workforce and businesses thrive. If you possess these project management and coordination capabilities, a wealth of creative ideas, and a passion for serving New Yorkers, we encourage you to apply.

• Collaborate with the leadership of the Office of Communications to manage multiple projects simultaneously from inception to completion.
• Oversee the entire lifecycle of multiple communication projects, ensuring timely and satisfactory delivery.
• Partner effectively with leadership, as well as internal and external stakeholders, to achieve project objectives.
• Develop and manage project schedules and timelines, identifying and tracking all key milestones.
• Draft content as needed for projects, including but not limited to: campaign messaging guides, web content, promotional ad copy, and video scripts.
• Facilitate and manage the final production process, including scheduling, coordinating client approvals, and proof-reading the final product.

Minimum Qualifications Seven years of experience in public relations, social media, and digital communications. Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, respectively;

OR one year of experience as a Public Information Specialist 1 (Digital Content).

Preferred Qualifications:
• Strong written and verbal communication skills. You must submit at least three writing samples that showcase your skills (news releases, op-eds, digital content scripts, speeches, etc.).
• Two years related experience helping to plan and manage the implementation of assigned communications projects.
• NYS government experience a plus.
• Experience working with local and national media outlets.
• Excellent creative and institutional writing skills.
• Ability to lead and/or participate in team endeavors.
• Strong organizational skills and the ability to prioritize a busy workload to meet tight deadlines.
• Proven attention to detail, while retaining the ability to see the bigger picture.
• Exceptional customer service skills.
• Proven work experience developing and delivering informative, well-written messaging.
• Ability to initiate and maintain relationships across a diverse set of stakeholders.

Additional Comments Position specific job duties may include occasional altered work schedule or job assignments which require availability and willingness to work occasional evenings and/or out-stationed assignments.

Candidates with no previous state service will begin at the starting rate of the salary range listed above.

If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov.

NOTE: Promotions may change appointees’ negotiating unit. Applicants should be aware that changes in negotiating units may affect their salary, insurance and other benefits.

Telecommuting can be discussed during the interview.

Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States.

Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.

We offer a comprehensive benefits package, including:
•13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
•Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
•Choice of several affordable and competitive health insurance plans
•Dental and vision insurance plans at no additional cost
•Membership in the NYS Employee’s Retirement System
•NYS Deferred Compensation Investment Plan
•Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
•Eligibility to apply for tuition reimbursement for qualifying employees and courses
•Paid Parental Leave

Our mission is to provide outstanding services to our customers - the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York’s businesses. We empower and protect New York’s workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us

DOL is committed to fostering employee engagement and work-life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work-week, and not to exceed 4 days per two-week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce.

Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.

Some positions may require additional credentials or a background check to verify your identity.

Name Michelle Lavigne

Telephone 5184571020

Fax EFax: 5184742871@fax.ny.gov

Email Address YourDOLJourneyIsHere@labor.ny.gov

Address

Street 1220 Washington Avenue

State Office Campus, Building 12

City Albany

State NY

Zip Code 12226

Notes on ApplyingQualified candidates should copy the below web address into your browser to complete the online application for the Department of Labor.

https://on.ny.gov/apply2dol

Vacancy: 213535
Title: Public Information Specialist 2 (Digital Content)
Location: Albany

Please submit a resume and cover letter demonstrating how you meet the minimum qualifications, including specific experience with dates. It is essential to clearly describe qualifying education and experience when applying; vague or incomplete information may lead to disqualification.

Unofficial transcripts and/or other documents will be required for certain positions as indicated in the minimum qualifications.

All documents must be received by: 4/22/2026

PLEASE NOTE: We are unable to open documents from Google Docs, Google Drive, OneDrive, Apple Pages, and/or “the cloud”. Please submit resume as a Word or PDF attachment. Upload all documents as unlocked and accessible files.

If experiencing difficulties with the above link, please contact:
YourDOLJourneyisHere@labor.ny.gov

Candidates from diverse backgrounds are encouraged to apply. Department of Labor is an Equal Opportunity/Affirmative Action Employer committed to ensuring equal opportunity for persons with disabilities and workplace diversity.

New York State (NYS) is an equal opportunity/affirmative action employer. NYS Law prohibits discrimination because of age, race, creed, color, national origin, sexual orientation, military status, sex, disability, predisposing genetic characteristics, marital status, domestic violence victim status, carrier status, gender identity or prior conviction records, or prior arrests, youthful offender adjudications or sealed records unless based on a bona fide occupational qualification or other exception.

If you are a person with a disability and wish to request that a reasonable accommodation be provided for you to participate in a job interview, please contact: Department of Labor, Attn: Director, Office of Diversity, Equity, Inclusion, and Access (ODEIA), Building 12, Albany, NY 12226 (Phone (518) 457-1984 and/or fax (518) 485-2575).